Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.






In 2009, Ofelia returned to the world of Marketing after several years in the field of Market Research. In an effort to realize her full potential, Ofelia focused her efforts on completing an MBA in International Business Marketing from the University of London. It was during research for her dissertation that Ofelia identified her true passion in her field: Cause Marketing.

Ofelia has a strong desire to help others and to give back to the community; in fact, she has an extreme passion for animals, wellness for children, and this awesome planet we call home. Ofelia’s family, human and animal, provide her with amazing support, and she hopes to enable companies, consumers, and non-profits to share that wholesome feeling by educating the masses on Cause Marketing and how to make it work for everyone’s benefit. Ofelia believes that together we can save each other—our families, friends, and dear pets—and the whole world around us.

Together, we can make a difference.

Who should read The CM Paradigm: Marketers who want to learn more about the growing field of Cause Marketing; CEOs of large and small businesses who want to learn how to structure their donation strategies for the maximum return on investment, both for financial and positive image gain; Non-Profits who want to learn how they can partner with companies to increase awareness of their important causes; and Consumers who want to influence their purchasing habits and ultimately learn how to contribute to the causes that shape our world.

Contact Ofelia Today >


Chief Editor and Social Media Marketing Specialist



Donovan has a healthy passion for writing and social media. When he’s not performing his duties as editor or research for new cause marketing articles, he’s refining our social media marketing strategies to get the word out about our wonderful site. Donovan has merciless scrutiny over the written word, and most of the time dosen’t messitup.

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Cause Calendar
What's My Ribbon?
CM at Non-Profits - In this section, we discuss CM execution for non-profits in their brand building efforts and CM partnerships.
CM at Business - In this section, we focus on CM campaigns taken on by businesses, both large and small, and we discuss the campaigns' details and effectiveness.