Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

CM at Businesses


Teavana + Care = The Best Brew

17 November 2013

Although not as popular as coffee in the US, tea has been making some serious strides with the American consumer in recent years, and I have no doubt that the traction is due in large part to tea powerhouse, Teavana. The first time I tried Teavana was about six years ago as I was walking […]


Go Orange – 24 September 2013!

24 September 2013

Ever wonder how to make Coq au Vin? I know I do, but let’s face it, it’s almost as satisfying to watch someone else make it and then promise yourself that you’ll try it later. Whether or not you actually do ever make that Coq au Vin, we all know where you went to watch […]


Sears gets Serious About Putting an End to Bullying

12 August 2013

School season is literally just around the corner, and this time of year stores are pack full of eager, fresh faced, smiling kiddos getting everything on their lists ready for the new year. I have fond memories of the smell of freshly shaved pencils and the anticipation of fall. As the eternal nerd, I loved […]


Target helps FEED USA

23 July 2013

It is no secret that the US has a love affair with discount shops, and one of the reigning kings of discount shopping is Target. Who doesn’t love the dollar bins and the amazing selection of discount products paired with great quality? Although I am always on the lookout for Cause Marketing (CM) opportunities while […]


The Kitty Method

12 June 2013

There are few things in this world that we at the CM Paradigm love more than our furry friends. We are super critter friendly and thus we could not be more thrilled with Method’s new Cause Marketing (CM) campaign in support of the ASPCA, and in particular kittens! The month of June is National Adopt […]


United with Boston

15 May 2013

After the events at the Boston Marathon one month ago, the US was left reeling not only from the senselessness of the act, but also the feeling of helplessness. What could we do? How could we help? These questions are not unique to this tragic event, and often we see huge outpouring of monetary support […]


P&G Says “Thank You, Mom”

9 May 2013

Proctor & Gamble (P&G) is known for their home products and their partnership with the Olympic Games. Last year, during the 2012 games in London, we were touched by their “Thank you, Mom” series featuring US Olympians and their moms. After I saw the commercial last summer, I called my mom and we had a […]


Johnson’s Baby Sends Mom Care Cards

7 May 2013

It’s May, and along with spring comes one of my most anticipated holidays: Mother’s Day! Since I know I’m not the only one out there who was fortunate enough to have one of those truly amazing moms, The CM Paradigm has decided to have a whole week dedicated to moms! Let’s begin Mom Week! Johnson […]


Jeep Jeep!

2 May 2013

Remember that football game the first weekend of February? You know the one, with all those amazing commercials? Yup, that one. During the game, the whole country saw an amazing example of Cause Marketing (CM): the Operation S.A.F.E. Return commercial with Jeep and the United Services Organization (USO). In order to write this article, I […]


Get Naked….

1 May 2013

Juice! One of my favorite new products of the last couple of years has been the delicious line of real fruit and vegetable juice from the Naked Juice Company. Personally, I could drink the green machine every day, despite the slightly odd color. The Naked Juice Company started off as a small California company and […]


Cause Calendar
What's My Ribbon?
CM at Non-Profits - In this section, we discuss CM execution for non-profits in their brand building efforts and CM partnerships.
CM at Business - In this section, we focus on CM campaigns taken on by businesses, both large and small, and we discuss the campaigns' details and effectiveness.