Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

Cause Calendar

1 JAN World Day of Peace, established by pope Paul VI, as a day for everyone to be peaceful and at peace.

6 JAN Dia de los Presents: Every year growing up, my family would get presents on Jan 6 for Epiphany. When I tried to explain this tradition to my husband, all he understood was that it would be “dia de los presents.” Since then, this has become a wonderful holiday in our household—almost like a mini Christmas—where my husband and I get to privately enjoy all the love and awe of the holiday season. So, I welcome everyone to join us on this day and celebrate within your household all the wonderfulness of the season to keep you full of the holiday spirit year around. Happy Dia de los Presents!

11 JAN Global Human Trafficking Awareness Day.

17 JAN Benjamin Franklin’s Birthday Anniversary (17 Jan 1706). “Do Well, By Doing Good.’

22 JAN National Answer Your Cat’s Question Day: At The CM Paradigm, we believe an acceptable response to your vocal feline’s query is a special treat.

24 JAN National Compliment Day: And we think you’re just great!

20-26 JAN National Non-Smoking Week.

31 JAN Street Children’s Awareness Day.

Get Organized Month: This is your opportunity to get your CM plan for the year organized.
National Glaucoma Awareness Month: An important time to spread the word about this sight-stealing disease. Currently, 2.7 million people in the US over age 40 have glaucoma. Glaucoma is may show no symptoms and once vision is lost, it's gone forever. Learn more at
Cervical Cancer Awareness Month: Cervical cancer affects approximately 13,000 women in the US each year. Cervical cancer is the second most common type of cancer for women worldwide, but because it develops over time it is also one of the most preventable types of cancer. Learn more at
Clean Air Month: A great combo month! Let's support those with Lung Cancer and do what we can to improve air quality for everyone! Pick a day and bike, bus, walk, or carpool to work. Every little bit helps! Learn more at

1 FEB National Wear Red Day: Wear Red for Women!

2 FEB Rheumatoid Arthritis Awareness Day.

2 FEB Groundhog Day: Starring Punxsutawney Phil!

4 FEB World Cancer Awareness Day.

4 FEB The USO (United Service Organization) was founded on this day in 1941. “Until they all come home.”

11-17 FEB World Kindness Week.

12 FEB Darwin Day: Watch your backs, check both ways, and don’t hold your breath for periods longer than recommended by a medical professional.

20 FEB Love Your Pet Day.

26 FEB Worldwide Spay Day, by the National Humane Society.

24 FEB – 3 MAR Eating Disorders Awareness Week.

Heart Disease Awareness Month: Heart disease is the leading cause of death in the US. The month of February is dedicated to raising awareness about heart disease and increasing knowledge about prevention. Learn more at
National Mental Health Awareness Month: Let's help raise awareness about mental illnesses, such as bipolar disorder, schizophrenia, and depression. It also draws attention to suicide, which may be precipitated by some forms of mental illness. This month focuses on educating communities about disorders and reducing the stigma that surrounds them. Learn more at
National Cancer Prevention Month: Let's take a look at the things we can all do to prevent cancer. Maybe we take the stairs today, eat an apple instead of a cupcake, or dance and sing in the mirror to let ourselves know we're worth it! Remember, an active, healthy body yields a healthy body. Learn more at
Gallbladder and Bile Duct Cancer Awareness Month: This is a distressing disease with very poor prognosis and difficult diagnosis. Let's raise awareness and learn more at

1 MAR Dress in Blue Day, to promote awareness for colon cancer.

6 MAR World Glaucoma Day.

7 MAR World Health Day.

7 MAR National Be Heard Day: A day for small businesses to find their voice and be heard. We at The CM Paradigm think your voice goes a long way when you’re promoting a cause.

8 MAR International Women’s Day: A global day celebrating the economic, political, and social achievements of women past, present, and future.

10 MAR Salvation Army Anniversary: Celebrated since their founding in 1880.

10 MAR National Women and Girl’s HIV/AIDS awareness Day.

11-17 MAR Hearing Aid Awareness Week.

11 MAR World Kidney Day: Hooray for Kidneys! Just because you have two doesn’t mean you shouldn’t treat them both well.

11 MAR Dream 2013 Day: A day to dream for a better world and actions to get us there.

12 MAR On this day in 1912, Juliette Low founded the Girl Scouts of America. We thank this wonderful organization for their community outreach, and their delicious cookies.

21 MAR World Down Syndrome Day.

22 MAR World Water Day.

23 MAR American Diabetes Alert Day.

24 MAR Tuberculosis Awareness Day.

National MS Awareness Month: Multiple Sclerosis (or MS) is a chronic, often disabling disease that attacks the central nervous system, which is made up of the brain, spinal cord, and optic nerves. Learn more at
National Brain Injury Awareness Month: A brain injury can happen anytime, anywhere, to anyone indiscriminately. In fact, 1.7 million Americans sustain a brain injury each year. Learn more at
National Colorectal Cancer Awareness Month: Colorectal Cancer (cancer of the colon or rectum) is the second leading cause of cancer deaths in the US. Every year, about 140,000 Americans are diagnosed with colorectal cancer. Learn more at
National Kidney Cancer Awareness Month: More than 1.3 million new cancers were diagnosed in the US last year. Early detection is the key to overcoming Kidney Cancer. Learn more at
American Red Cross Awareness Month: The American Red Cross exists to provide compassionate care to those in need, here in the US and around the world.
Mental Retardation Awareness Month: An opportunity for everyone in the community to find out more about mental retardation and related developmental disabilities. Learn more at

2 APR World Autism Awareness Day.

4-10 APR National Week of the Ocean (first full week of April).

11 APR World Parkinson’s Disease Day.

7-13 APR National Public Health Week.

11-17 APR National Environmental Education Week.

7 APR World Health Day.

14 APR International Moment of Laughter Day.

22 APR Earth Day.

Autism Awareness Month: Autism is a complex developmental disability that typically appears during the first three years of life and affects a person's ability to communicate and interact with others. Learn more at
Parkinson's Awareness Month: Parkinson's disease is a movement disorder that is chronic and progressive, meaning that symptoms continue and worsen over time. As many as one million individuals in the US live with Parkinson's disease. Learn more at
National Cancer Control Month: We remember those we have lost, support everyone fighting this disease, and recommit to progress toward effective cancer control. Learn more at
Oral, Head, and Neck Cancer Awareness Month: Approximately 42,000 people in the US will be newly diagnosed with oral cancer this year. Dentists are often the first line of defense against oral cancer, through the process of early discovery. Learn more at
Testicular Cancer Awareness Month: Testicular cancer is the number one cancer risk of men between the ages of 15-35. The American Cancer Society estimated that 8,400 young men were diagnosed with testicular cancer in 2009. Early detection truly is key with the survival rate at 95% for those who are diagnosed early. Learn more at
National Child Abuse Prevention Month: A time to recognize that we each play a part in promoting the social and emotional well-being of children, families, and our own communities. Learn more at
Esophageal Cancer Awareness Month: Esophageal Cancer is the fastest increasing cancer diagnosis in the US—approximately 400% in the past 20 years. Particularly in Americans, it is usually caused by persistent heartburn or acid reflux disease. Learn more at
Stress Awareness Month: A national, cooperative effort to inform people about the dangers of stress, successful coping strategies, and harmful misconceptions about stress that are prevalent in our society. Learn more at
Sexual Assault Awareness Month: The goal is to raise public awareness about sexual violence and to educate communities and individuals on how to prevent sexual violence. Learn more at

1 MAY Join Hands Day: Kids, Teenagers, and Adults all volunteering today day!

5-12 MAY Be Kind to Animals Week: Studies show that having a puppy or a kitten lowers your blood pressure, not to mention they have super cute smushy faces. Let’s all try to do something extra nice for them this week since they are always so wonderful to us.

6 MAY Melanoma Monday. – Wear orange to show your support.

6 MAY Childhood Depression Awareness Day.

8 MAY World Red Cross Day.

10 MAY World Lupus Day.

11 MAY Military Spouse Appreciation Day: Women and Men who are military spouses are truly our unsung heroes. My mom included, how she did it all those years I will never know, just wish I knew where she kept her cape!

12 MAY Mother’s Day: Hooray for Moms Everywhere!

17 MAY Put On Purple (POP!) for Lupus Awareness today.

National EDS Awareness Month: Ehlers-Danlos syndromes are a group of disorders that share common features including easy bruising, joint hypermobility (loose joints), skin that stretches easily (skin hyperelasticity or laxity), and tissue weakness. This is a truly debilitating disease with life changing consequences. Learn more at
Lupus Awareness Month: An unpredictable and sometimes fatal disease for the estimated five million people worldwide affected by it. Lupus changes the human immune system by making it hyperactive, which causes the body to begin attacking normal, healthy tissues. Learn more at
National Mental Health Month: Let's work together to educate the general public about the realities of mental health and mental illness. Let's remove the stigma and work together. Learn more at
Melanoma and Skin Cancer Awareness Month: Skin cancer is a lifestyle disease, affecting young women, older men and everyone in between. One in five Americans will develop skin cancer in the course of a lifetime. Learn more at
Brain Cancer Awareness Month: Each May, the brain tumor community steps up its efforts to raise awareness, educate people about the disease, raise funds, and empower everyone affected by brain tumors. Learn more at
National Arthritis Month: Arthritis is a complex family of musculoskeletal disorders consisting of more than 100 different diseases or conditions that can affect people of all ages, races and genders. Learn more at
ALS (Amyotrophic Lateral Sclerosis) Awareness Month: Also known as Lou Gehrig's disease, it is a progressive, fatal, neurodegenerative disorder of the upper and lower motor neurons. This month let's help bring awareness to those with ALS.
Huntington's Disease Awareness Month: An inherited brain disorder that results in the progressive loss of both mental faculties and physical control. Symptoms usually appear between the ages of 30 to 50. Learn more at
National Celiac Disease Awareness Month: A lifelong inherited autoimmune condition affecting children and adults. When people with CD eat foods that contain gluten, it creates an immune-mediated toxic reaction that causes damage to the small intestine and does not allow food to be properly absorbed. Learn more at
National Osteoporosis Awareness and Prevention Month: A disease of the bones. It happens when you lose too much bone, make too little bone or both. As a result, bones become weak and can break from a minor fall. Learn more at

1 JUN Stand for Children Day.

1-7 JUN Sun Safety Week.

1 JUN National Cancer Survivor Day.

4 JUN Clean Air Day.

5 JUN National Hunger Awareness Day

5 JUN World environment Day: World Celebrated every year to raise global awareness of the need to take positive environmental action.

8 JUN World Ocean Day.

12-18 JUN Sarcoma Awareness Week.

13 JUN National Children’s Day (second Sunday).

15 JUN Global Wind Day is a worldwide event that occurs annually. It is a day when wind energy is celebrated, information is exchanged and adults and children find out about wind energy, its power and the possibilities it holds to change the world.

16 JUN Father’s Day: Hooray for Dads everywhere!

18 JUN Autistic Pride Day.

19 JUN World Sickle Cell Day.

20 JUN World Refugee Day.

21 JUN Global ALS Awareness Day.

27 JUN Post-Traumatic Stress Disorder Awareness Day.

National Adopt a Cat Month!

National Great Outdoors Month: This month, everyone should spend some time in the great outdoors. In the US, this is a month to uphold our nation's legacy of conserving our lands for future generations. Learn more at
National Spina Bifida and Hydrocephalus Awareness Month: Disorders that manifest in infants due an abnormal accumulation of cerebrospinal fluid in the ventricles, or cavities, of the brain, and by the incomplete closing of the embryonic neural tube. Treatment can almost always be made easily available, so let's raise awareness. Learn more at
National Hernia Awareness Month: A hernia is a protrusion of an organ or tissue through an abnormal opening in the body. Learn more
National Safety Month: Don't forget to side step those ladders and walk around those little black kittens! Learn more at
PTSD Awareness Month: Although not a mental illness unique to our men and women in arms, PTSD has been much more publicized in recent years with regard to members of the military. Learn more at
Professional Wellness Month: Traditionally, this is a month to get your profession into tip top shape, and what better way than to evaluate your CM strategy six months into the year? Are you where you want to be? What more can you do with these last six months? There's still so much time and potential!

17 JUL Bladder Cancer Awareness Day .

18-24 JUL Everybody Deserves A Massage Week: The title says it all. Treat yourself, treat a loved one, or go together! Either way, relax a little this week!

Bladder Cancer Awareness Month: Lack of public awareness can lead patients to misdiagnosis, late diagnosis, worse prognosis, and limited treatment options. Help us raise awareness for the 6th most commonly diagnosed cancer in the US. Learn more at
Sarcoma Awareness: A cancer that forms in connective tissues–nerves muscles, joints, bone, or blood vessels–at any point in the body, frequently hidden deep in the limbs. Learn more at
Juvenile Arthritis Awareness Month: Juvenile arthritis is an umbrella term used to describe the many autoimmune and inflammatory conditions that can develop in children ages 16 and younger. Learn more at
Cord Blood Awareness Blog Month: The term"cord blood" is used to describe the blood that remains in the umbilical cord and the placenta after the birth of a baby. Cord blood contains stem cells that may be cryopreserved for later use in medical therapies. Learn more at

4 AUG National Night Out. Go on, get out there and enjoy yourself tonight. You deserve it.

5 AUG International Friendship Day.

9 AUG World Gifted & Talented Awareness Day: Everyone is talented, so be aware and show it off a little, it’s your day!

19 AUG World Humanitarian Day.

26 AUG National Dog Day. Horray for Puppies!!

Spinal Muscular Atrophy Awareness Month: A motor neuron disease that affects the voluntary muscles that children use for activities such as crawling, neck control and swallowing. Spinal Muscular Atrophy causes progressive muscle degeneration and weakness and is the #1 genetic killer of children. Learn more at
Children's Eye Health and Safety Month: Children don't always like wearing glasses, but it's sometimes a necessity. This month, let's have their vision checked before they're safely off to their first day of school! Learn more at
National Immunization Awareness Month: When getting ready for school, don't forget to check and see what immunizations you and your children need. Learn more at

08 SEP Grandparents Day. Isn’t everyday? =)

09 – 15 SEP National Invisible Illness Awareness Week.

10 SEP World Suicide Prevention Day.

18 SEP National HIV/AIDS Awareness Day.

20 SEP National POW/MIA Recognition Day

21 SEP World Alzheimer’s Day.

21 SEP International Day of Peace.

20 SEP National POW/MIA Recognition Day.

23 SEP RAINN (Rape, Abuse & Incest National Network) Day.

25 SEP National Women’s Health & Fitness Day.

30 SEP World Heart Day.

National Prostate Cancer Awareness Month: Prostate cancer is among the most common cancers for men living in the US. Let's not forget our commitment to preventing, detecting, and treating this terrible illness. Learn more at
Leukemia Awareness Month: Leukemia is a type of cancer that affects the blood and bone marrow, the spongy center of bones where our blood cells are formed. The disease develops when blood cells produced in the bone marrow grow out of control. Learn more at
Ovarian Cancer Awareness Month: One of the most deadly of women's cancers. Each year, approximately 22,880 women will be diagnosed with ovarian cancer. Learn more at
Lymphoma Awareness Month: More than one million North Americans are fighting blood cancers, the third leading cause of cancer death. Every four minutes, someone in North America is diagnosed with a blood cancer, and every ten minutes someone dies. Learn more at
National Sickle Cell Awareness Month: An illness that causes a constant shortage of normal red blood cells. When a person doesn't have enough red blood cells, they have a condition called anemia which can result in severe pain and organ damage and can cause other serious infections. Learn more at
Childhood Cancer Awareness Month: All cancers are devastating diagnoses, but it's always a little harder when it's a child. This month, let's reach out to those amazing parents and brave kids battling this illness and let them know that they are never alone. Learn more at
Gynecological Cancer Awareness Month: Gynecological Cancer develop in the female genital tract, including cancers of the ovaries, fallopian tubes, uterus, cervix, vagina or vulva and affects 80,000 women per year. Learn more at
National Alcohol & Drug Addiction Recovery Month: Addiction is never easy to overcome, but this month we can try to help our loved ones by letting them know that they have the most important thing they need in their recovery: our support. Learn more at
Thyroid Cancer Awareness Week: Cancer of the thyroid is a disease in which malignant cells are found in the tissues of the thyroid gland. The thyroid gland is at the base of the throat. The thyroid gland makes important hormones that help the body function normally. Learn more at

1-7 OCT National Sarcoidosis Awareness Week.

2 OCT International Day of Non-Violence.

2 OCT World Cerebral Palsy Day.

3 OCT World Smile Day.

4 OCT World Animal Day.

6-10 OCT Mental Illness Awareness Week.

7 OCT National Child Health Day.

10 OCT World Mental Health Day.

13 OCT Metastatic Breast Cancer Awareness Day.

16 OCT World Food Day.

20 OCT World Osteoporosis Day.

24-30 OCT Respiratory Care Week.

27 OCT Lung Health Day.

27-31 OCT National Epidermolysis Bullosa (EB) Awareness Week (Last Week of October).

29 OCT National Cat Day!

Lupus Awareness Month: October was originally Lupus awareness month, and it was recently moved to May. However, I figured a little extra awareness wouldn't hurt! Check May for a full readout of Lupus.
Energy Awareness Month (Go Green): Turn off the lights you're not using, carpool, and buy locally grown food; whatever your contributions, let's try to be aware of our energy usage and try to do our best to go green where we can. Learn more at
Down Syndrome Awareness Month: I doubt anyone could have said it better than the mission of the National Down Syndrome Society, which"is to be the national advocate for the value, acceptance and inclusion of people with Down syndrome." Learn more at
National Breast Cancer Awareness Month: I feel as though everyone has seen a pink ribbon because of the exemplary work of the Susan G. Koman Foundation, but let's not forget the fellas and their pink/blue ribbon this month too. Learn more at
National Liver Cancer Awareness Month: Our livers are super important yet super fragile, so this month let's try our best to treat our livers well and come together for those who are battling Liver Cancer. Learn more at
National AIDS Awareness Month: Let's use this month to help prevent HIV infections and to improve the lives of those affected by HIV and AIDS. It's never too early/late to get educated. Learn more at
National Domestic Violence Awareness Month: Domestic Violence is unacceptable. This month we call attention to a very real threat to our communities and to our families. Let's show our support the victims with purple this month. Learn more at
Hunger Awareness Month: Hunger is not just something that third world countries suffer from, it's a very real problem here in the US and all over the world. Learn more at
Substance Abuse Awareness Month: A month-long observance to highlight the role substance abuse prevention plays in promoting safe and healthy communities.

11 NOV Veteran’s Day.

13 NOV World Kindness Day.

14 NOV World Diabetes Day.

15 NOV National Philanthropy Day.

15 NOV America Recycles Day.

18 NOV Great American Smokeout (Third Thursday).

19 NOV International Men’s Day.

20 NOV International Osteoporosis Day.

22 NOV Universal Children’s Day.

National Alzheimer's Awareness Month: Alzheimer's is a disease that attacks the brain. It is the most common form of dementia. Learn more at
American Diabetes Month: Diabetes is a group of diseases characterized by high blood glucose levels that result from defects in the body's ability to produce and/or use insulin, and affects nearly 26 million children and adults in the US. Approximately 79 million Americans have prediabetes and are at risk for developing type 2 diabetes. Learn more at
National Epilepsy Awareness Month: Epilepsy is a medical condition that produces seizures affecting a variety of mental and physical functions. Learn more at
COPD Awareness Month: COPD is a Chronic Obstructive Pulmonary Disease, which is the occurrence of chronic bronchitis or emphysema, that narrows the airwaves over time. This limits airflow to and from the lungs, causing shortness of breath. Learn more at
Lung Cancer Awareness Month: Lung cancer isn't just for smokers, so show your support for everyone with Lung Cancer this month. Learn more at
Pancreatic Cancer Awareness Month: All types of pancreatic cancer begin when abnormal cells grow out of control within the pancreas. There are two types of cells in the pancreas, the exocrine cells and endocrine cells. These cells also have different functions. Learn more at
Stomach Cancer Awareness Month: The fourth most common cause of cancer worldwide, and the second leading cause of cancer deaths worldwide because it is so difficult to diagnose. Learn more at
Healthy Skin Month: It's not just melanoma that can cause issues for our skin, so let's remember to wear sunscreen, eat well, and exercise to keep living healthy with glowing skin. Learn more at

1 DEC World AIDS Day.

3 DEC International Day of Persons with Disabilities.

4 DEC Wildlife Conservation Day.

5 DEC International Volunteer Day.

10 DEC Human Rights Day.

29 DEC Reflection Day: Think about how life’s a gift!

Cause Calendar
What's My Ribbon?
CM at Non-Profits - In this section, we discuss CM execution for non-profits in their brand building efforts and CM partnerships.
CM at Business - In this section, we focus on CM campaigns taken on by businesses, both large and small, and we discuss the campaigns' details and effectiveness.