Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

What’s My Ribbon


This is a list The CM Paradigm has put together based on our own internet research, however, given all the different causes in the world we can’t possibly have them all listed… yet, but you can always write in and give us some more ribbons and causes. Don’t forget to check out our Cause Calendar too, we’d love to add your cause to the appropriate day/week/month, just let us know.

Red Ribbon

AIDS Awareness
Heart Disease Awareness
Epidermolysis Bullosa Awareness
Substance Abuse Awareness
Mother’s Against Drunk Driving (MADD) Awareness

Burgundy Ribbon

Multiple Myeloma Awareness
Brain Aneurysm Awareness
Vascular Malformation Awareness
Adults With Disabilities Awareness and Support

Rainbow Puzzle Ribbon

Autism Awareness
Child Care and Development
Asperger Syndrome Awareness

Pink Ribbon

Breast Cancer Awareness

Pink & Blue Ribbon

Male Breast Cancer Awareness
Infertility Awareness
Infant Loss Awareness

Peach Ribbon

Uterine Cancer
Alpha-1 Antitrypsin Deficiency Awareness
Endometrial Cancer Awareness

Orange Ribbon

Multiple Sclerosis Awareness
Leukemia Awareness
Kidney Cancer Association
Animal Cruelty – Animal Welfare Awareness
Malnutrition Awareness

Yellow Ribbon

Support our Troops
Cancer Survivors
Bone Cancer Awareness
Endometriosis Awareness
Suicide Prevention Awareness
Childhood Cancer Awareness
Spina Bifida Awareness

Yellow and Blue Ribbon

Down Syndrome Awareness

Green Ribbon

Depression Awareness
Recycling Awareness
Lyme Disease Awareness
Organ Transplant Awareness
Literacy Awareness
Liver Cancer Awareness
Kidney Cancer Awareness
Cerebral Palsy Awareness
Traumatic Brain Injury Support
Go Green Awareness
Mental Health Awareness
Aging Research Awareness

Lime/Light Green Ribbon

Lymphoma Awareness
STD Awareness
Sandhoff Disease Awareness
Ivemark Syndrome Awareness

Blue Ribbon

Stevens-Johnson Syndrome Awareness
Colon Cancer Awareness
Child Abuse Awareness
Tuberous Sclerosis Awareness
Mesothelioma Awareness
Addiction Recovery Awareness

Light Blue Ribbon

Prostate Cancer Awareness
Genetic Disorder Awareness
Dysautonomia Awareness
Thyroid Disease Awareness
Addison’s Disease Awareness

Teal Ribbon

Cervical Cancer
Sexual Assault Awareness
Thyroid Cancer
Ovarian Cancer
Post-Traumatic Stress Disorder Awareness

Blue and Grey Ribbon

Type 1 Diabetes Awareness – often called Child-on-set Diabetes

Purple Ribbon

Lupus Awareness
Suicide Prevention Awareness
Testicular Cancer Awareness
Crohn’s Disease Awareness
Domestic Violence Awareness
Orca Whale Awareness and Protection
Fibromyalgia Awareness
Alzheimer’s Disease Awareness
Pancreatic Cancer Awareness
Stomach Cancer Awareness
Eating Disorder Awareness
Hodgkin’s lymphoma Awareness

Lavender Ribbon

Epilepsy Awareness
Craniosynostosis Awareness
Cancer Awareness (all kinds)
Gynecological Cancer Awareness
Pulmonary Hypertension Awareness
Rett Syndrome Awareness

Black Ribbon

Melanoma Awareness
Death Awareness
Awareness for Self Harm
POW-MIA Awareness
Loss Awareness

Zebra Print Ribbon

Ehlers-Danlos Syndrome (EDS) Awareness
Rare Disease Awareness
Carcinoid Syndrome Cancer Awareness

Grey/Silver Ribbon

Disability Rights Awareness
Brain Cancer Awareness
Asthma Awareness
Diabetes Awareness
Zombie Awareness (cause if they do come to life you’d want to alert people that you know)
March of Dimes Support

White Ribbon

Lung Cancer
White Ribbon Campaign – Let’s Help End
Violence Against Women.
Diabetes Awareness
Blindness Awareness

Beige/Cream Ribbon

Oral Cancer
Spinal Diseases or Disorders Awareness
Osteoporosis (Lace)

Marigold, Blue and Purple Ribbon

Gallbladder and Bile Duct Cancer

Blue and White with Gold Outline Ribbon

ALS (Amyotrophic Lateral Sclerosis)

Khaki and Red Ribbon

Spinal Muscular Atrophy

Cause Calendar
What's My Ribbon?
CM at Non-Profits - In this section, we discuss CM execution for non-profits in their brand building efforts and CM partnerships.
CM at Business - In this section, we focus on CM campaigns taken on by businesses, both large and small, and we discuss the campaigns' details and effectiveness.